Lindsay Foresight & Stratagem
Speeches, Workshops, Advisory
“EXTRAORDINARILY STRATEGIC.”
“GROUNDBREAKING.”
“PROVOCATIVE.”
“WORLD-CLASS.”
“UNMATCHED.”
Over her career, Marsha has delivered over 100 workshops and over 400 speeches, a majority of which have been keynotes.
Those who’ve engaged her span national and international conferences, trade associations, the Fortune 500, multinationals, and VC infused startups.
Her in-person and virtual presentations have been enjoyed in over 51 countries.
People readily testify to the degree to which their eyes have been opened, their job performance elevated, their competitive advantage enhanced by what they’ve learned from Marsha.
Many organizations engage her repeatedly: She has a dynamic way of emotionally engaging people from the start of a session to the finish. Her content is always customized, hyper-relevant; rich with insight, foresight and strategies to transform the future of any organization, brand, career.
”At the heart of Marsha Lindsay is a ferocious curiosity matched only by the sheer exuberance with which she shares something new. She spends half her time looking for new and better ways for businesses and people to reach their full potential. She takes joy in the research, the reading and the hard work to create groundbreaking insights and strategies. She spends the other half of her time teaching – no, compelling – us to use those insights and strategies to create more than we could have ever expected.
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GLOBAL CMO OF KOHLER COMPANY
”Marsha took our Executive Team through her latest research findings. The experience was powerful, her insights remarkable. She has an uncanny ability to distill complex, interrelated issues into actionable advice and strategies. The information was so well received we had her return for a second engagement. Her ability to connect with a broad variety of leadership styles is unmatched.
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Vice President, Marketing, Communications & Customer Operations, Alliant Energy
Fueling Marsha’s impact are findings from ongoing Lindsay Foresight & Stratagem studies.
They concern 3 factors for which anyone seeking competitive advantage must account:
Emerging marketplace dynamics: They span new business models, disruptive technologies, changes in consumer behavior and new competitive sets. They call for fresh strategies in order to remain viable and growing profitably; a reassessment of value propositions, innovations in the pipeline, partnerships, operations, marketing strategy. A speech or workshop on emerging marketplace dynamics is essentially “A futurecast for your company, brand and career.”
The decline in effective marketing: Now proven to be global in scope, most execs misdiagnose its cause and are unaware of new strategies proven to mitigate the decline and accelerate growth. A speech or workshop on what’s now proven effective is essentially about “How to build a growth accelerator.”
Long-standing approaches to competitive advantage and strategic planning are proving impotent in the face of the factors above. There exists a new approach—easy to learn and right for today’s uncertainty, pace of change and the limited amount of time execs now have to plan. Learning about it in a speech or becoming proficient in it via a workshop is essentially a lesson in “How not to be a frog.”
Speeches
MARSHA ENLIGHTENS EXECS WITH INSIGHT AND FORESIGHT CRITICAL TO FUTURE VIABILITY, GROWTH, COMPETITIVE ADVANTAGE.
Whatever the strategies on which you’re betting your future, they’re probably no match for all that’s evolving at the speed of light: Any current advantage companies and brands now enjoy is quickly dissipating given the pace of change. In fact, most executives are unaware of how emerging marketplace dynamics – and new marketing dynamics---are changing their competitive set; what it takes to now position and market efficiently and plan for the future proficiently.
DECADES OF SCHOLARSHIP, RESEARCH AND PROFESSIONAL PRACTICE ENABLE HER TO SPEAK CREDIBLY AND FLUENTLY ON MANY TOPICS, CUSTOMIZING EACH FOR AN AUDIENCE.
Often the best remedy is a highly informative and interactive presentation; one so credible and compelling that an audience is inspired to cast a different future for their organization, their brand, themselves. This is the kind of presentation that is Marsha’s hallmark. And among her most in-demand:
How to market more effectively and build a growth accelerator.
How to plan more strategically for the future and avoid being a frog in a kettle of hot water.
Habit: How to break, create and leverage it for your brand’s competitive advantage.
Why and how to market in your organization the value of marketing.
SHE’S GIVEN HUNDREDS OF SPEECHES OVER THE YEARS, MOST OF THEM KEYNOTES.
”Marsha provided exceptional leadership in helping to design our shareholder and board retreat. She provided a unique, insightful and highly engaging approach on how we can future-proof our firm based on emerging marketplace dynamics. I recommend her because of the impact she will make on your firm.
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PRESIDENT OF M3 INSURANCE (AMONG 25 LARGEST INDEPENDENTLY OWNED IN U.S.)
”Her keynote at our annual conference left people spellbound, but ready to act on her advice!
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President Wisconsin Technology Council
”It was very beneficial and enlightening for me to serve with Marsha as a fellow Board Member in my capacity as CEO, President, and COO of the Church Mutual Insurance Group. Marsha consistently provided meaningful and timely advice to me on our brand and marketing positioning. Her greatest achievement, however, was taking the entire executive team and Board through several lengthy and thought-provoking discussions on strategy. I have to admit, coming from a Fortune 100 company, I thought I understood strategy pretty well. Through Marsha’s coaching, I learned that I was a neophyte. Like many executives working deeply on operations, we tend to default to tactical behaviors. Marsha opened my eyes to what strategy truly entails and how important it is for the C-Suite to own strategy.
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CEO, PRESIDENT, AND COO CHURCH MUTUAL INSURANCE COMPANY
”She’s absolutely inspiring; world class.
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CEO Summit Credit Union
Experience Marsha in Action
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Workshops
Transformational professional development is in Marsha’s very DNA.
Her original career goals were research then teaching her findings. When her career took a different turn and she became a marketing professional, Marsha founded, curated, and produced Brandworks University ® for 25 years. Referred to as “the TED of Marketing,” the three-day MBA-level conference in effective marketing annually attracted 400 participants from around the world. Each year’s curriculum was based on Marsha’s annual study of what’s next and best for accelerating growth. She also served as an adjunct professor in the University of Wisconsin – Madison’s MBA program and Columbia University’s MBA program as a guest lecturer.
No wonder she’s still devoted to professional development that transforms futures.
Today Marsha offers three workshops based on LF&S ongoing studies.
Each workshop provides participants with insight, foresight, and strategic playbooks that they can immediately use to future-proof their organizations, brands, and careers.
”Marsha did a full-day workshop on critical thinking and strategic planning with our leadership team. The way we see the marketplace and how we think and plan to meet the future will never be the same. Her approach is straightforward, detailed. She renewed our confidence to truly plan strategically. Team members said it was the best workshop they’d ever attended. If you’re looking to strategically plan to shape your company’s future, I highly recommend Marsha!
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CEO OF RILEY CONSTRUCTION WITH OVER 300 EMPLOYEES AND ANNUAL CONSTRUCTION VOLUMES OVER $500 million
”I’ve been in awe of (Marsha’s) keynotes at many different community events and am thankful for her insights that dig deep. There is a buzz in the room and people refer back to her talk years later as she has a deep understanding of consumer behavior. What sets Marsha apart is she designs her research, insights, messages, and audience development to specifically address whatever challenge you are facing or competitive advantage you want to gain. She is transformational, impactful and works with you as she creates her magic.
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CEO SUMMIT CREDIT UNION
Advisory
ANYONE SECURE IN THEIR REVENUE MODEL, VALUE PROPOSITION AND FUTURE COMPETITIVE ADVANTAGE WOULD BE WISE TO GET A SECOND OPINION.
As is said: “When you’re in the picture, you can’t see the frame.” Neither can colleagues sitting next to you in the picture. So for perspective, objectivity, candid and confidential advice, many executives call on Marsha Lindsay.
Marsha’s a trusted advisor to several CEO’s, CMO’s, boards, franchise groups, trade organizations, venture capitalists, entrepreneurs and even other global consultants. Each relishes her as a thinking partner. Each relies on her for help resolving wicked problems they face; increase their odds of future success.
They take confidence from her years of C-Suite and fiduciary board experience; her expert competitive analyses; her insight and foresight on emerging marketplace dynamics; her acuity in strategic planning, brand strategy, marketing and innovation strategy.
They relish her always strategic guidance--integratabtle across marketing, operations; across years, divisions, departments and individual performance goals.
”Marsha’s insights, critical thinking and her ability to demonstrate the necessity for a clear, singular strategic focus was a game changer for our company. The approach she used enabled us to articulate a clear focus to accelerate our profitable growth and competitive advantage in the future which left us excited and aligned.
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CEO AND OWNER THE LITTLE POTATO COMPANY LTD
”Marsha’s been a coach, mentor and thought partner to me; a provocateur of all things customer-driven, brand-centric and purpose-laden. She notes trends 3-5 years in advance and crafts strategy to not only prepare but excel. Her capacity to challenge while inspiring is fuel for helping leaders to accelerate, grow and create new markets. Regardless of your role in the C-Suite, Marsha’s perspective will refresh and challenge you to discover success and define what’s next.
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Enterprise President, American Family Insurance
”I could not recommend anyone more highly than Marsha Lindsay for brand consultation, evolution, and development. Marsha asks you to be open to freely and voraciously challenge general assumptions and thinking. All the while helping you to better understand and appreciate the deep truth about how and why people do what they do and how we as business leaders and shepherds of our respective brands should approach the marketplace. Smart, charming, witty, experienced, connected, authentic, curious and impossible not to like, (Marsha’s) listening skills are world class. She is truly one of the finest people I have worked with in business, and I learn so much from her each time we interact.
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PRESIDENT & CEO STERLING WATER, INC
”She’s part strategist, part futurist, part educator and the consummate dot connecter of trends, ideas, concepts and people.
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Former Business Partner
”Marsha took our Executive Team through her latest research findings. The experience was powerful, her insights remarkable. She has an uncanny ability to distill complex, interrelated issues into actionable advice and strategies. The information was so well received we had her return for a second engagement. Her ability to connect with a broad variety of leadership styles is unmatched.
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Vice President, Marketing, Communications & Customer Operations, Alliant Energy
”"Marsha Lindsay excels at strategic insights because she is constantly learning, researching, connecting all of the dots to produce actionable items that can provide a roadmap to growth and success in the future. I’ve had the good fortune to benefit from her wisdom with my own business, as well as on a board on which we mutually serve. Equally important, her speaking and teaching skills enable her to communicate these insights in such a way that all are forever changed from experience. Beyond all of this, she is simply an amazing human being."
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CO-FOUNDER AND CEO AT CODAWORX
”"The impact (Marsha’s) made on my business trajectory has been transformative. Her methodology for identifying and articulating competitive advantages has been a cornerstone of our business strategy, energizing our entire team and creating a clear path forward. What sets Marsha apart is her ability to translate complex business challenges into actionable strategies. She doesn’t just provide solutions—she empowers you with the tools and frameworks to make better decisions independently."
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FOUNDER/CEO/COO PLANET PROPAGANDA
IN A WORLD WITH MANY SPEAKERS, WORKSHOP LEADERS, AND ADVISORS, FIVE THINGS DISTINGUISH MARSHA LINDSAY:
The dynamic way she asks questions, frame’s situations, presents insights and solutions: It’s highly engaging and eye-opening
Her research methodology: It’s been vetted and perfected for more than 30 years to reliably uncover business issues and opportunities emerging on the horizon for your organization and every executive’s career.
Her analyses: When you and your colleagues see what she sees, everyone is compelled to align behind the same right things, has more time to prepare for them and has an increased advantage over competitors.
Her global think tank of visionary and experienced business executives, researchers and thought leaders: They’re force multipliers to the insight and foresight Marsha brings to every situation. They elevate the confidence you can have in the strategies and playbooks she recommends.
Impact: Marsha’s playbooks are easy to understand, actionable, effective, and transformative.
