Offerings

WHATEVER COMPETITIVE STRATEGY YOU’RE USING, IT’S NO MATCH FOR ALL THAT’S EVOLVING AT THE SPEED OF LIGHT

Any current advantage companies and brands enjoy is quickly dissipating given the pace of change. In fact, most executives are unaware of how emerging marketplace dynamics – and new marketing dynamics---are hanging their competitive set; what it takes to now position and market efficiently, strategize and plan effectively. The need for our insight, foresight and expertise on new competitive playbooks is evident everywhere you look. And that just might include a mirror.

.04

ANYONE SURE OF THEIR ADVANTAGE WOULD BE WISE TO GET A SECOND OPINION.

That’s because it’s hard to objectively assess one’s own situation. And C-Suites, boards and marketing teams appreciate ours. They take confidence in our years of experience (link to Marsha’s bio) in competitive analysis, strategic planning; brand strategy, marketing and innovation strategy. They relish that our guidance is always strategic--integratabtle across marketing, operations; across years, divisions, departments and individual performance goals.

WE ENLIGHTEN EXECS ON WHAT’S PROVING MOST EFFECTIVE IN CASTING PLAYBOOKS FOR ADVANTAGE.

Marsha Lindsay Explaining and idea

Because we work with clients of different sizes, and across many categories, one could argue we’ve more experience assessing competitiveness than many executives. But what really fuels our ability to open people’s eyes to the real issues and opportunities they face (link to cases) is our ongoing research, analysis and presentation offerings concerning 3 factors anyone seeking competitive advantage must account for:

  1. Emerging marketplace dynamics are quite potent. They span new business models, disruptive technologies, changes in consumer behavior and new competitive sets. They require new strategies to remain viable, growing profitably; a reassessment of value propositions, innovation plans, partnerships, operations, marketing strategy. A presentation or workshop on these findings is essentially “A futurecast for your company, brand and career.”

  2. Few are immune to the decline in marketing effectiveness, now proven to be global in scope. But most execs misdiagnose its cause and are unaware of strategies newly proven to mitigate the decline and accelerate growth. A presentation or workshop on these findings is essentially about “How to build a growth accelerator.”

  3. Long-standing approaches to competitive advantage and strategic planning are proving impotent in the face of the factors above. A presentation or workshop on these findings is essentially about “How not to be a frog.”

OUR PRESENTATIONS AND WORKSHOPS: “GROUNDBREAKING.” “PROVOCATIVE.” “WORLD-CLASS.” “UNMATCHED.”

Our clients testify to the impact we’ve had on them. Our insights, foresight, keynotes and ‘training’ are customized and custom-sized for the need of C-Suites, boards, marketers, conferences and MBA ‘applied learning session.’

ADDITIONAL KEYNOTE AND WORKSHOP TOPICS

In addition to the 3 detailed above, happily provide bespoke speeches and workshop related to our expertise in competitive advantage. Some we’ve done the last few years and now available to anyone are listed below, but detailed here.

  • Habit: How to break, create and leverage it for your brand’s competitive advantage.

  • Why, and how, to have an effective purpose.

  • The Startup’s Marketing Playbook.

  • How to be a more effective problem solver.

  • The brand called YOU.

  • Why and how to market in your organization the value of marketing.

  • The crisis all content marketers face; how to mitigate it.

Marsha Lindsay Presenting

“Marsha took our Executive Team through her latest research findings. The experience was powerful, her insights remarkable. She has an uncanny ability to distill complex, interrelated issues into actionable advice and strategies. The information was so well received we had her return for a second engagement. Her ability to connect with a broad variety of leadership styles is unmatched.”

VP OF MARKETING, COMMUNICATIONS & COMMUNITY AFFAIRS, ALLIANT ENERGY

01 ——— 04