Marsha Lindsay
Founder & CEO
Insight, foresight, consulting and skill-building in service to competitive advantage -- and conveying it to top executives in ways they welcome it -- requires a unique mix of expertise. Meet Marsha; her credentials span the behavioral sciences (all it takes to change minds and behaviors), effective marketing strategy, brand strategy, innovation and new product development, strategic planning and teaching at the executive the MBA level.
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These are the purview of LF&S (its capabilities, team and think tank) because of the experience and scholarship of its founder and CEO which spans:
Strategic foresight; strategic planning
Behavioral sciences (all it takes to change minds and behaviors)
Accelerating profitable growth; marketing, demand creation, brand strategy
Innovation; new product development
“YOU HAVE A GIFT FOR THOROUGH ANALYSIS, INSIGHT, AND FORESIGHT.”
That observation from a professor set Marsha on the path to grad school at the University of Wisconsin, Madison where she intended to become a professor herself.
Her area of scholarship? The science of human decision-making: The psychology, sociology, and behavioral economics that define the universal and timeless drivers of motivation, attitudes, and behaviors. Her primary research uncovered insights into business strategies for accelerating demand and competitive advantage. It revealed strategies that desensitized people to price, accelerated change management and enhanced leadership.
Fascinated by applying her insights to real-world business challenges, Marsha dropped out of grad school just short of her Ph.D. She started her own business. Though only 25, she immediately started changing the fortunes of those who hired her. Among the first was the very professor who encouraged her to attend grad school. He was running for governor but was a total unknown. He was not even his party’s nominee. Yet Marsha’s playbook for competitive advantage was a winning one for him. Major brands took notice. They hired her firm to help them win in the marketplace.
Today, Marsha’s still changing the fortunes of those who engage her. And because consumer behaviors and the marketplace are ever-changing, she continues her study of human decision-making and research on competitive strategies that can win in the marketplace.
DEEPLY INFORMING MARSHA’S FORESIGHT AND STRATEGIC PLAYBOOKS: C-SUITE, ENTREPRENEURIAL AND FIDUCIARY BOARD EXPERIENCE
A serial entrepreneur, LF&S is the third enterprise she has founded. Add to that her 30 years as a CEO and over 25 as a director on fiduciary boards (including venture capital) and it is clear Marsha has a well-honed perspective on all it takes to navigate uncertainty, manage risk, honor stakeholders and take advantage of unmet needs in the marketplace.
MARSHA’S INSIGHT AND FORESIGHT ARE IN DEMAND AROUND THE WORLD.
Based on her ongoing study on the future of commerce, culture and consumption, the American Association of Advertising Agencies commissioned Marsha to author The Quantum Age of Marketing.
She’s participated in global think tanks such as Monitor Deloitte’s at UC Berkeley, and Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies.
She’s served C-Suites, boards and marketing teams of the Fortune 100 and multinationals (P&G, Samsung, Kohler, RW Baird, PepsiCo, Mercury Marine, 20th Century Fox), regional brands and VC-infused startups.
She’s been a featured speaker at the World Business Forum, SXSW, Advertising Research Foundation NXNW, Becker’s Healthcare, The Conference Board, the International Practitioners of Advertising in London, and The Indie Summit in Beijing.
Universities engaging her to teach in their executive and regular MBA classes include Columbia, the Communication University of China and the University of Wisconsin-Madison (where she also served as an adjunct professor in the MBA program teaching brand strategy and management).
She’s been interviewed by Investor’s Business Daily, NPR; widely published in media such as Chief Executive, CEO World and Medium, Forbes, Fast Company, Ad Age and Becker’s Healthcare CFO.
EXPERIENCE MARSHA LIVE AND ON CAMERA
Virtual presentation on Integrative Thinking
Interview on LeaderBoard Podcast
“The transformative methods of Lindsay Foresight & Stratagem helped us hone our vision while becoming more efficient and effective in the strat planning process.”
