Founder & CEO

Her expertise derives from diverse and extensive experiences that are uniquely additive.

• Three decades as CEO of a globally respected marketing consultancy specializing in the positioning, launch and scaling of brands and their innovations, including e-commerce channels. (The company had 3 divisions, one specializing in the concepting and development of new products for clients, one with deep expertise in brand strategy, one a marketing agency)
• Forty years of deep scholarship in the behavioral sciences (psychology, quantitative psych, sociology, behavioral economics). Collectively, these represent the universal and timeless drivers of motivation, attitudes, behaviors, decision-making, brand strategy, leadership and change management. (This scholarship makes LF&S playbooks and recommendations particularly effective.)
• Decades of research on emerging marketplace dynamics and effective marketing strategis—uncovering universal truths and connecting dots that others miss.
• For 25 years she reported on all these study findings – and their implications for effective marketing and brand strategy – at a 3-day, global, MBA-level conference of 400 executives known as Brandworks University®. 

A serial entrepreneur, LF&S is the third enterprise she has founded. Add to that her 30 years as a CEO and over 25 as a director on fiduciary boards (including venture capital) and it is clear Marsha has a well-honed perspective on all it takes to navigate uncertainty, manage risk, honor stakeholders and take advantage of unmet needs in the marketplace.

• Based on her ongoing study on the future of commerce, culture and consumption, the American Association of Advertising Agencies commissioned Marsha to author The Quantum Age of Marketing.
• She’s participated in global think tanks such as Monitor Deloitte’s at UC Berkeley, and Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies.
• She’s served C-Suites, boards and marketing teams of the Fortune 100 and multinationals (P&G, Samsung, Kohler, RW Baird, PepsiCo, Mercury Marine, 20th Century Fox), regional brands and VC-infused startups.
• She’s been a featured speaker at the World Business Forum, SXSW, Advertising Research Foundation NXNW, Becker’s Healthcare, The Conference Board, the International Practitioners of Advertising in London, and The Indie Summit in Beijing.
• Universities engaging her to teach in their executive and regular MBA classes include Columbia, the Communication University of China and the University of Wisconsin-Madison (where she also served as an adjunct professor in the MBA program teaching brand strategy and management).
• She’s been interviewed by Investor’s Business Daily, NPR; widely published in media such as Chief Executive, CEO World and Medium, Forbes, Fast Company, Ad Age and Becker’s Healthcare CFO.