Marsha Lindsay
Founder & CEO
Insight, foresight, consulting and skill-building in service to competitive advantage -- and conveying it to top executives in ways they welcome it -- requires a unique mix of expertise. Meet Marsha; her credentials span the behavioral sciences (all it takes to change minds and behaviors), effective marketing strategy, brand strategy, innovation and new product development, strategic planning and teaching at the executive the MBA level.
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These are the purview of LF&S (its capabilities, team and think tank) because of the experience and scholarship of its founder and CEO which spans:
Strategic foresight; strategic planning
Behavioral sciences (all it takes to change minds and behaviors)
Accelerating profitable growth; marketing, demand creation, brand strategy
Innovation; new product development
MARSHA LINDSAY IS A GLOBALLY RECOGNIZED RESEARCHER, THOUGHT LEADER, AUTHOR AND SPEAKER
Her expertise derives from diverse and extensive experiences that are uniquely additive.
Three decades as CEO of a globally respected marketing consultancy specializing in the positioning, launch and scaling of brands and their innovations, including e-commerce channels. (The company had 3 divisions, one specializing in the concepting and development of new products for clients, one with deep expertise in brand strategy, one a marketing agency)
Forty years of deep scholarship in the behavioral sciences (psychology, quantitative psych, sociology, behavioral economics). Collectively, these represent the universal and timeless drivers of motivation, attitudes, behaviors, decision-making, brand strategy, leadership and change management. (This scholarship makes LF&S playbooks and recommendations particularly effective.)
Decades of research on emerging marketplace dynamics and effective marketing strategies—uncovering universal truths and connecting dots that others miss.
For 25 years she reported on all these study findings – and their implications for effective marketing and brand strategy – at a 3-day, global, MBA-level conference of 400 executives known as Brandworks University®.
DEEPLY INFORMING MARSHA’S FORESIGHT AND STRATEGIC PLAYBOOKS: C-SUITE, ENTREPRENEURIAL AND FIDUCIARY BOARD EXPERIENCE
A serial entrepreneur, LF&S is the third enterprise she has founded. Add to that her 30 years as a CEO and over 25 as a director on fiduciary boards (including venture capital) and it is clear Marsha has a well-honed perspective on all it takes to navigate uncertainty, manage risk, honor stakeholders and take advantage of unmet needs in the marketplace.
MARSHA’S INSIGHT AND FORESIGHT ARE IN DEMAND AROUND THE WORLD.
Based on her ongoing study on the future of commerce, culture and consumption, the American Association of Advertising Agencies commissioned Marsha to author The Quantum Age of Marketing.
She’s participated in global think tanks such as Monitor Deloitte’s at UC Berkeley, and Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies.
She’s served C-Suites, boards and marketing teams of the Fortune 100 and multinationals (P&G, Samsung, Kohler, RW Baird, PepsiCo, Mercury Marine, 20th Century Fox), regional brands and VC-infused startups.
She’s been a featured speaker at the World Business Forum, SXSW, Advertising Research Foundation NXNW, Becker’s Healthcare, The Conference Board, the International Practitioners of Advertising in London, and The Indie Summit in Beijing.
Universities engaging her to teach in their executive and regular MBA classes include Columbia, the Communication University of China and the University of Wisconsin-Madison (where she also served as an adjunct professor in the MBA program teaching brand strategy and management).
She’s been interviewed by Investor’s Business Daily, NPR; widely published in media such as Chief Executive, CEO World and Medium, Forbes, Fast Company, Ad Age and Becker’s Healthcare CFO.
EXPERIENCE MARSHA LIVE AND ON CAMERA
Virtual presentation on Integrative Thinking
Interview on LeaderBoard Podcast
