About Lindsay Foresight & Stratagem
WE SPECIALIZE IN INSIGHT, FORESIGHT, TRAINING AND STRATEGIC PLAYBOOKS FOR COMPETITIVE ADVANTAGE.
Any past advantage that companies and brands have enjoyed is quickly dissipating given the pace of change. In fact, most executives are unaware of emerging marketplace dynamics – and new marketing dynamics – changing their competitive set. They must recalibrate what it takes to market efficiently and strategize effectively. The need for our expertise is evident everywhere you look. And that just might include a mirror.
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WE DON’T CAST STRATEGIES FOR COMPETITIVE ADVANTAGE. WE TEACH EXECUTIVES HOW TO DO IT AND DO IT WELL.
We don’t give you a fish, our presentations, workshops and counsel teach you how to fish. We teach others on your team to fish. We elevate any organization or team to feed their ambitions and success for years to come. This makes even a short term engagement with us a wise investment, providing return for years to come.
IT’S NOT WISE TO TACKLE COMPETITIVE ADVANTAGE WITHOUT OUTSIDER PERSPECTIVE.
Why? Because when you’re in the picture, you can’t see the frame in which you’re operating. You can’t see how you’re viewed by others. Objectively, you can’t see other pictures vying for attention. Chances are we’ll help you see things you’ve not yet seen.
THE FOCUS OF OUR FORESIGHT, ANALYSIS AND ADVICE? REALITIES EVERY EXECUTIVE MUST ACCOUNT FOR WHEN PLANNING THE FUTURE:
Emerging marketplace dynamics (new business models, disruptive technologies, changes in consumer behavior and the evolution of categories) changing competitive sets and impacting ‘where to play’ and ‘how to win in that space.’
A decline in marketing effectiveness; how to mitigate it with new strategies (including brand strategy) and best practices which evidence proves are effective and efficient regardless of country or category. (How can that that be? Because they’re based on how all people process information and make decisions.)
Long-standing approaches to competitive advantage and strategic planning are proving to be no match for the factors above. So it’s incumbent on executives to make sure they and their colleagues understand the future they face; have the skills in problem solving and strategic planning to perform in the face of increased difficulty.
THOSE WHO’VE EXPERIENCED OUR ADVICE, FORESIGHT, PRESENTATIONS AND WORKSHOPS TESTIFY TO THE IMPACT:
They span the Fortune 100, multi-nationals, regional firms, national and global trade associations, VC-infused startups; think tanks, MBA programs such as that of Columbia University’s and the University of Wisconsin; conferences from London to NYC, LA to Beijing.
EXPERIENCED EXECUTIVES, RESEARCHERS AND THOUGHT LEADERS INFORM OUR WORK
Built by our CEO Marsha Lindsay over several decades, some truly wonderful minds serve as our ‘think tank,’ informing our analyses and presentations; best practices we advocate. Their wise perspective comes from different continents, industries, ethnicities and experiences. To name just a few: Roger Martin, Scott Cook, Steve Goldbach, Bob Lurie, Ram Charam, Byron Sharp, Les Binet, Peter Field, Karen Nelson Field, Orlando Wood, Chris Frank, Paul Magnone and Jim Stengel.
