About Lindsay Foresight & Stratagem
WE HELP LEADERS CAST FUTURE ADVANTAGE IN WAYS MORE STRATEGIC, PROFICIENT AND PREEMPTIVE.
Our clients testify, and cases affirm that what we do, and how we do it, are effective.
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OUR WORK IS BESPOKE, OUR ADVICE CANDID.
Everything we do—analyses, presentations, workshops, and strategic guidance—is customized to a company, category, and situation. We add to this our well-researched insight and foresight into emerging category dynamics. Then we don’t mince words: We make clear what’s needed to win in the marketplace of the future.
FIVE COMPETENCIES UNDERPIN OUR EFFECTIVENESS.
Deep experience across the business, marketing, branding, and governance components of competitive strategy
Robust research on how competitive advantage is evolving. What no longer works. What new strategies are proving most effective.
A time-tested method of strategic planning that is clear and easy to use, with the development of competitive strategy built right into it.
Decades of scholarship and successful application of the psychology of human decision making: What changes attitudes and behaviors of customers, employees, investors and those in leadership.
A particular skill in surfacing critical issues which leaders must overcome, facilitating tough conversations, and turning executive debate into decisive action.
WE ALIGN EXECUTIVES; ACCELERATE THEIR IMPACT.
This is one benefit we deliver that sets us apart: We’re able to move executives from worried, bickering and defensive about their organization’s future -- to confident, collaborative and aligned in ways that speed up their effectiveness.
MISALIGNMENT: THE SURPRISING COST.
Countless studies have assessed the organizational cost of misalignment: Disagreements and inefficiencies take a toll on productivity and stress levels. Opportunities are never realized. Competitors grab them to their advantage.
Professional journals and consulting firms offer a profusion of remedies for misalignment. Most fail because they miss the root cause: The board and top executives are themselves misaligned on concepts fundamental to profitable growth, margin, and competitive advantage. Worse, they don’t even realize it.
Our multi-year study not only identified this. It also surfaced 11 fundamental concepts that leadership and governance align on. Without this, divisions, departments, teams, and individuals will never be able to align to execute a playbook for competitive advantage.
The 11 interrelate and affect each other. So, all must be understood, or the costs of misalignment will continue to rise. The first three often surprise people:
What strategy actually is and isn’t.
What competitive advantage actually is and isn’t.
What the single best metric for tracking competitive advantage is.
The eight remaining foundational concepts are built on these three. The last addresses how to cast a truly strategic playbook for future advantage that aligns people across an enterprise.
THE ONLY PROVEN CURE TO MISALIGNMENT.
It’s getting all top executives and board directors to understand the eleven fundamentals concurrently. Then, as one big team, have them test drive application of the 11 to their situation. We accomplish this through a strategically facilitated, deeply customized workshop: We do extensive research with leaders beforehand. Findings inform workshop “curriculum,” discussions, and exercises that weigh various scenarios and trade-offs. The result is a strategic playbook for the future on which all are aligned in a way that "sticks."
OUR THINK TANK ENSURES THE INSIGHT, FORESIGHT, AND PROFICIENCY THAT’S OUR HALLMARK.
It’s not just our experience, foresight, and effective methods that prompt people to entrust us with their future. It’s also our global network, cultivated over decades. Comprised of more than 20 researchers, top executives, and thought-leaders, their wisdom spans continents, cultures, categories, and evidence-based findings on what does and doesn’t work for strategic advantage and executive alignment.
