Lindsay Foresight & Stratagem

Competitive Foresight

The primary responsibility of every leader is clear: it’s to anticipate and address—early and fast enough—future issues and opportunities and keep their company’s aspirations and operations competitive and growing profitably.

Strategic foresight is key. Pairing it with competitive foresight? Priceless.

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AI an important part of your strategy

Most competitive playbooks are no match for all that’s evolving at the speed of light. AI is one of those things that’s changing faster than most people understand.

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Tobaccowala’s predictions come true

If anyone needed evidence of the always-terrific foresight of Rishad Tobaccowala, this repost of his insights from Davos 2017 is “it.”

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Find out what’s best about you in my coming speech

I am flabbergasted but flattered to be the keynote speaker and one of the honorees for Madison Magazine's Best of Madison Business event.

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Earworms and Emerging Marketplace Dynamics

Have you ever had an “earworm” that’s not a song, but a thought? I’d like to infect you with one.

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Playbook tackles “Wicked’ problems

Given the "wicked" problems businesses, government and society face, everyone should know how to be a more effective problem solver.

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IS BRANDING (AS A GROWTH STRATEGY) DEAD?

Why are so many saying branding is dead as a growth strategy? Is it true? If not, what is branding’s current power? Its future potential? It was my pleasure to address all of these last week with a great MBA class at the University of Wisconsin Madison. The answers (complete with reams of data-based evidence across categories […]

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9 WAYS SMART LEADERS NEVER WASTE A CRISIS

Deploying these strategies outside of a crisis is practically guaranteed to future-proof and future-make your organization before the next one hits. A “crisis trifecta”—that’s what 2020 will be best known for: a global pandemic; the collapse of economies/supply chains/revenues; extreme social and political unrest. Wouldn’t it be great to know what did and didn’t work for […]

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DID YOU KNOW? ABILITY TO CHANGE MINDS OF OTHERS IS CRITICAL FOR SURVIVAL. EMPLOYABILITY, TOO!

We all have designs on others. And they on us. This desire to influence is innate: From humankind’s earliest days, to survive we had to persuade others to join in the hunt for the wooly mammoth, and agree on enemies to fight. Science tells us the brain actually evolved to want to change others. It’s […]

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WHAT’S YOUR PLAYBOOK TO DEAL WITH THE FUTURE?

Humans famously discount the future. We humans famously discount the future and instead, obsess over the present. It’s a damning trait because with the pace of change now exponential, threats and opportunities long assumed to be years away are now arriving daily. This innate blindness to the future begs the question: How confident are you […]

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8 Common Blindspots That Damn Strat Planning Efforts, and How to Prevent Them. 8 COMMON BLINDSPOTS THAT DAMN STRAT PLANNING EFFORTS, AND HOW TO PREVENT THEM.

It’s almost guaranteed there are blindspots in your strategic plans of the past, and the one you’re undertaking next. I should know. For decades I’ve participated in countless strat planning sessions; facilitating many of […]

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I’ve had the great fortune of benefitting from Marsha’s Lindsay’s research, insight and wisdom on strategic projects seeking to grow multinational brands. She always delivers thought-provoking insights and recommendations.

FORMER DIRECTOR OF CONSUMER INSIGHTS, KRAFT

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