𝐇𝐞𝐥𝐥𝐨 𝐋𝐨𝐧𝐝𝐨𝐧, 𝐦𝐲 𝐨𝐥𝐝 f𝐫𝐢𝐞𝐧𝐝. 𝐈’𝐯𝐞 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐭𝐚𝐥𝐤 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 𝐚𝐠𝐚𝐢𝐧!

I was thrilled to be back in a city and country I revere, talking to really smart people from around the world at an all-day workshop on competitive advantage that I presented Sept. 30 for thenetworkone at the Indie Summit 2025.

I made a detailed case to attendees that, whatever their strategy now, to be competitive in the future, they’ll need a new strategy! And to effectively cast that new advantage, they must be very clear in their mind on:

•What competitive advantage is and isn’t.

•Why so much of what resulted advantage in the past has changed.

•What will create advantage in the future.

This clarity applies to you, too. I’m confident because of the multi-year study of competitive advantage I’ve just completed. It includes discussions with over 300 top executives representing companies of different sizes, categories, countries.

For more details, read my series on competitive advantage in my blog. I will post more insights from the international workshop soon.