Lindsay Foresight & Stratagem

WE'RE A COMPETITIVE STRATEGY CONSULTANCY.

That’s why ‘stratagem’ is in the company’s name: Its very definition is strategy designed to prevail over a competitor.

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WE ADVISE AND TRAIN EXECUTIVES ON WAYS TO ACHIEVE COMPETITIVE ADVANTAGE:

Our research, analysis and advice open people’s eyes to opportunities and disadvantages today and tomorrow. Our presentations and workshops train teams in strategic skillsets needed to better position themselves for the future, align them on the same right things; accelerate growth and margin.

Marsha Lindsay Presenting

COMPETITIVE PLAYBOOKS OF THE PAST ARE NO MATCH FOR ALL THAT’S EVOLVING AT THE SPEED OF LIGHT.

Sadly, many executives don’t realize this. Even those who understand can still find themselves at risk because colleagues are blind to the future: They don’t see the degree to which their competitive set is morphing, their marketing or brand strategy is out of date. No wonder they can’t adequately assess the essential challenges they must overcome to gain and sustain advantage.

OUR RESEARCH FINDS THAT THE WAY MOST EXECS PLAN FOR THE FUTURE ACTUALLY INCREASES RISK TO THEIR COMPANY, CAREER.

It’s for many reasons, including all-too-common blind spots, the use of an ineffective approach they’ve inherited, being overwhelmed by all that’s changing in marketing. So they don’t know how to think about competitive strategy, how or where to find advantage; how to integrate and leverage it.

THE SOLUTION? THERE’S ONLY ONE PROVEN EFFECTIVE AND SYSTEMIC.

It’s executives – as a team – realizing their vulnerabilities, aligning on the same perspective of future; what strategy (and strategic planning) is--and isn’t. Then learning the integrative thinking skills able to address the wicked problems of today, the new marketing and branding best practices, how to strategically plan in a way right for the times. Providing this solution is our specialty: From decades of experience, we know how to open eyes, facilitate productive meetings, make learning and transformation a pleasure to even the smuggest egos.

WE FUTURE-PROOF AND FUTURE-MAKE ORGANIZATIONS WITH TIMELESS PROFESSIONAL DEVELOPMENT.

Our clients testify to the value of our work for themselves and succession planning; training those who’ll have future responsibility for the organization or brand’s strategy, viability and profitable growth

Competitive Foresight

IS BRANDING (AS A GROWTH STRATEGY) DEAD?

Why are so many saying branding is dead as a growth strategy? Is it true? If not, what is branding’s current power? Its future potential? It was my pleasure to address all of these last week with a great MBA class at the University of Wisconsin Madison. The answers (complete with reams of data-based evidence across categories […]

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9 WAYS SMART LEADERS NEVER WASTE A CRISIS

Deploying these strategies outside of a crisis is practically guaranteed to future-proof and future-make your organization before the next one hits. A “crisis trifecta”—that’s what 2020 will be best known for: a global pandemic; the collapse of economies/supply chains/revenues; extreme social and political unrest. Wouldn’t it be great to know what did and didn’t work for […]

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WHAT’S YOUR PLAYBOOK TO DEAL WITH THE FUTURE?

Humans famously discount the future. We humans famously discount the future and instead, obsess over the present. It’s a damning trait because with the pace of change now exponential, threats and opportunities long assumed to be years away are now arriving daily. This innate blindness to the future begs the question: How confident are you […]

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Cases

Real-life examples of ways we’ve opened the eyes of those we’ve worked with; how we helped them realize essential challenges they need to overcome to achieve competitive advantage; counseled or trained them on how to find and leverage it.

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